BrandMaker Company Issues Essay Example | Topics and Well Written Essays - 1000 words

BrandMaker Company Issues - Essay Example Power is the capacity to inï ¬â€šuence other people, that it is conferred by the control of resources (positive and negative outcomes, rewards and costs, information, etc.) that are desired, valued or needed by others and which make them dependent upon the inï ¬â€šuencing agent for the satisfaction of their needs or reaching their goals. Different types of resources confer different types of power leading to different kinds of inï ¬â€šuence (Turner, 2005). Power can also be defined as social process by which results can be obtained (Perkins & Arvinen-Muondo, 2013). The extent of power is also an important factor which depends largely on the level of need of those who are dependent upon the authority that possesses the control of resources. The greater the dependency of people on a specific resource, the greater is the influence of those who.  In BrandMaker’s CIM division’s case the power struggle can harm the business coming to CIM since Carlos’s loyalty lie s with EAD and his vision about CIM does not involve qualitative data. It is based only on quantitative data, figures and analysis of cost cuttings, expansion of BrandMaker business by providing EAD services to ‘big ticket’ clients that are with CIM. Carlos is of the opinion that growth is only possible if both EAD and CIM are allowed an equal chance considering them a part of the same field of work. Carlos believes in strengthening EAD by bringing in CIM rather than realizing these two as separate field of work and growing them accordingly.